economisti in merito e, soprattutto, delle linee teoriche delle ricerche nel campo. La seconda parte si concentra maggiormente sugli aspetti più innovativi delle imprese multinazionali, in relazione al ruolo centrale dell'impiego di "intangible assets", cioè dello sviluppo di marchi e brevetti e, più in generale, di tutto ciò che riguarda lo sviluppo e la
diffusione della conoscenza e dell'innovazione. L'ultima parte riguarda il ruolo delle imprese multinazionali e della loro strategia innovativa per le conoscenze, lo sviluppo economico e l'internazionalizzazione dell'economia dei paesi asiatici, in particolar modo per la Cina e il Giappone.
BUCKLEY Peter J.,
Innovations in international business.
Basingstoke: Palgrave Macmillan, 2012.
Innovations in international business.
Basingstoke: Palgrave Macmillan, 2012.
Gli argomenti del libro:
Business history and international business; Internalisation thinking; The theory of international business pre-Hymer; The governance of multinational enterprise; Formalizing internationalization in the eclectic paradigm; The impact of the global factory on economic development; Under what conditions do firms benefit from the research efforts of other organizations?; The role of internationalization in explaining innovation performance; Knowledge accession and knowledge acquisition in strategic alliances; Do managers behave the way theory suggests?; The role of headquarters in the global factory; Close neighbours and distant friends; Doing business in developing and transitional countries; The rise of the Japanese multinational enterprise; Japanese multinational enterprise in China.
Business history and international business; Internalisation thinking; The theory of international business pre-Hymer; The governance of multinational enterprise; Formalizing internationalization in the eclectic paradigm; The impact of the global factory on economic development; Under what conditions do firms benefit from the research efforts of other organizations?; The role of internationalization in explaining innovation performance; Knowledge accession and knowledge acquisition in strategic alliances; Do managers behave the way theory suggests?; The role of headquarters in the global factory; Close neighbours and distant friends; Doing business in developing and transitional countries; The rise of the Japanese multinational enterprise; Japanese multinational enterprise in China.
In biblioteca
alla collocazione: L 658.049 BUC
alla collocazione: L 658.049 BUC
